PPC (Pay-Per-Click)
An advertising model where you pay only when someone actually clicks your ad, rather than just seeing it. Google Ads is the most common example.
PPC (Pay-Per-Click) is an internet advertising model where marketers pay a fee to an ad network (such as Google Ads, Microsoft Advertising, or Meta) each time one of their ads is clicked.
PPC vs. SEO
- Immediate Results: PPC campaigns can generate qualified traffic within hours of campaign launch, whereas SEO requires months to mature.
- Precise Control: Marketers can turn ad volume on or off instantly, modify landing page tests, and precisely target geographical regions or job titles.
- Continuous Cost: Unlike organic traffic, PPC traffic ceases the moment ad budget is depleted.
High-performing growth engines combine tactical PPC for immediate demand capture with long-term SEO for durable efficiency.