MARKETING FOR AGENCIES
Marketora gives your agency one intelligent system to plan, create, manage, measure, and improve marketing across every client.
The same six jobs, repeated per account. Win a client and the stack gets one layer taller.
A fresh plan, built from scratch, for every account you take on.
Briefs, drafts and revisions, multiplied by the number of brands you hold.
The same build steps run again per client, per channel, per launch.
Each account with its own reviewers, its own thread, its own waiting.
A separate story assembled by hand at the end of every month.
The lesson from one account rarely reaches the next one.
The workflow is standard. What runs through it is not — every account keeps its own brand, audience and strategy.
An illustrative portfolio view. The accounts and states below are examples, not live data.
| Client | Campaign | Performance |
|---|---|---|
| Client A | Campaign active | Content ready to publish |
| Client B | Campaign active | Performance needs attention |
| Client C | New campaign planned | Awaiting brief approval |
| Client D | Campaign active | Recommendation available |
An illustrative view of how work moves through an account — created, moved, understood, acted on.
Illustrative
A new campaign is planned and built against the client's objective.
The work for that campaign reaches review and is ready to go out.
The numbers move, and the account's picture changes with them.
The change is connected to something that explains it.
The next action is proposed, with the reasoning attached.
The operating layer is shared across the agency. The layer above it belongs to each client.
Shared agency system
Client-specific layer
Planning
One planning workflow across the portfolio
Planning
This client's goals and offers
Content workflow
One route from brief to published
Content workflow
This client's brand and voice
Campaign workflow
One set of build and launch steps
Campaign workflow
This client's campaign strategy
Measurement
One definition of performance
Measurement
This client's audience and context
Reporting
One reporting structure
Reporting
This client's story to tell
Five situations an account manager recognises, and what changes in each.
The route from a client brief to a recommendation. Marketora assists at each step and a person approves before anything ships.
Yes. Agencies run every client's marketing from one platform, with each account keeping its own brand, audience and strategy.
The workflow is shared across the agency; what runs through it is specific to each client. That is the point — repeat the system, never the strategy.
Yes. The workflow is shared across the agency; the brand, audience, objective and channel mix belong to each client.
Each client keeps its own brand, audience, objective and channel mix; only the workflow is shared across the agency.
Performance is read the same way across the portfolio, so the accounts are comparable rather than each having its own definition of a result.
Give every client a smarter marketing system — without adding the same amount of operational overhead.
