Reading your marketing dashboard

• Reach — how many people saw anything of yours. Size, not interest.
• Engagement — of those, how many did something. Interest, not revenue.
• Traffic — visits to your site from your marketing.
• Leads — people who gave you a way to reach them. The number the others exist for.

Trends beat totals: the dashboard compares each number to the previous period so you can see direction at a glance.