Email Sequence
Email Nurture Sequence
Five emails from signup to decision — each one useful even if the reader never buys.
The sequence
| Day | Job | |
|---|---|---|
| 0 | The welcome | Deliver what they signed up for. One link, no tour. |
| 2 | The quick win | One thing they can do in five minutes that shows value. |
| 5 | The story | How someone like them solved the problem (real, attributed). |
| 9 | The objection | Answer the #1 reason people stall, head on. |
| 14 | The ask | One clear invitation. Also tell them it's fine to say no. |
Rules
- One idea and one link per email.
- Plain text beats designed for nurture; save the design for newsletters.
- Someone who replies leaves the sequence and gets a human.