Launch Plan
Product Launch Campaign Plan
A four-week launch arc — tease, educate, launch, sustain — with the assets listed per week.
Week -2: Tease
- One problem-framing post per channel: name the pain, not the product.
- Landing page live with an email capture — 'be first to know'.
Week -1: Educate
- One deep article on the problem space (this is your launch-day SEO asset).
- Two short demos of the capability, no feature tour.
Week 0: Launch
- Announcement post + email to the capture list at 9am local.
- Founder-voice post telling the why; product post showing the what.
- Reply to every comment for 48 hours. This is the campaign.
Weeks +1 to +2: Sustain
- One customer-result post as soon as a real result exists — not before.
- Retarget visitors who didn't sign up with the education content, not the announcement.
Measure
Pick three numbers before you start: signups, activation, and one channel metric. Everything else is commentary.