SEO Plan
SEO Content Plan
A pillar-and-cluster quarter: one pillar page, eight supporting articles, and the internal links that make them count.
Pick the pillar
One topic your product genuinely answers, big enough to search for, specific enough to win. Write the definitive page for it (2,000+ words, honestly useful without buying anything).
Build the cluster
Eight articles, each answering one question people actually type. For each:
- One primary phrase in the title, answered in the first paragraph.
- A link up to the pillar and to two sibling articles.
- A definition-style summary the pillar can quote.
Cadence
| Weeks | Ship |
|---|---|
| 1–2 | Pillar page |
| 3–10 | One cluster article per week |
| 11–12 | Refresh the pillar with links to all eight; update anything already ranking on page two |
Measure
Impressions and average position per article at weeks 4, 8, 12. Expect nothing before week 4; expect movement, not victory, by week 12.