Campaign Plan
Small Business Marketing Plan
Five hours a week, honestly allocated: presence, proof, and one repeatable outreach motion.
The weekly five hours
| Hours | On what |
|---|---|
| 2 | One useful piece of content: an answer to a question customers actually ask. |
| 1 | Distribution: post it where your customers are (one platform, chosen once). |
| 1 | Proof: ask one happy customer for a review or a sentence you can quote. |
| 1 | Outreach: ten personal messages to people who fit. No blast tools. |
Monthly
- Update your one landing page with the month's best proof.
- Check which content brought visitors; make the next month's content more like that.
That's the whole plan. Consistency at five hours beats intensity at zero.