Adding Products and Services
Catalog each offering with features, benefits, differentiators and pricing so the AI knows what it is marketing.
Why Detailed Product Catalogs Matter
Without product knowledge, AI content tools produce vague platitudes. Marketora's Products & Services catalog allows you to document every offering with granular precision so generated copy clearly articulates concrete value.
Key Attributes for Each Offering
- Offering Title & Category: Clear identification of the product, service, or solution package.
- Feature Set: Technical and operational capabilities (what the product actually does).
- Customer Benefits: The positive business impact (revenue gained, hours saved, stress reduced).
- Differentiators: Why your approach is superior to alternatives, legacy workflows, or competitors.
- Pricing & Tiers: Starting price points, trial options, or subscription models to include in relevant bottom-of-funnel calls to action.
Targeting Offerings in Campaigns
When drafting in Content Studio, you can select which specific product to feature. Marketora will pull the exact differentiators and benefits into headlines, email value props, and social proof points.
More in
Setting Up Your Business Profile
Business name, website, industry, size, target markets and primary objective.
Defining Target Audience Personas
Buyer personas with job roles, pain points, motivations and objections for persona-targeted content.
Configuring Your Brand Voice
Tone, mission, positioning, preferred terms, forbidden words and content rules that keep output on-brand.
Ready to calibrate your AI marketing?
Start creating persona-targeted, brand-aligned emails, blog articles, and multi-channel campaigns with Marketora today.