Understanding Content Quality Scores
How scores, brand alignment and the auto-publish threshold work, and how to improve them.
Automated Quality Scoring Engine
Every draft generated in Marketora is evaluated against an objective 100-point quality benchmark before publication, helping your team maintain rigorous editorial standards.
The 4 Evaluation Pillars
- Brand Alignment (25 pts): Adherence to declared brand voice rules, forbidden word absence, and tone compliance.
- Persona Relevance (25 pts): How accurately the draft addresses the target persona's stated pain points and motivations.
- Readability & Flow (25 pts): Sentence structure variation, scannability, paragraph length, and clarity.
- SEO & Technical Hygiene (25 pts): Heading hierarchy, keyword integration, and meta length compliance.
Diagnosing and Improving Low Scores
When a draft scores below your target threshold, the Quality Panel provides specific, actionable recommendations (e.g., "Break up paragraph 2", "Incorporate differentiator X") that can be resolved with one click.
Marketora Platform
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