Honest SEO for Small Teams
No hacks, no 'secret techniques' — the small set of things that actually move rankings, sized for a team of one or two.
What actually moves rankings
- Pages that answer the query better than what currently ranks. This is 80% of it and there is no shortcut through it.
- Technical hygiene: fast pages, one canonical URL per idea, a sitemap that tells the truth. Table stakes, done once.
- Internal links that show which of your pages matters most.
- Patience: months, not weeks. Anyone promising faster is selling something.
What doesn't (any more)
Keyword stuffing, bought links, spun content at volume, and AI text published unedited. Search engines are imperfect but they are not fooled at the level a small site can afford.
The two-hours-a-week version
- One genuinely useful page per week, aimed at one real query.
- Ten minutes linking it from your existing pages.
- Once a month: check Search Console, refresh the one page sitting on page two.
We hold this site to the same bar — the scorecard is public.