Setting Up Your Business Profile
Business name, website, industry, size, target markets and primary objective.
The Business Profile Anchor
Your Business Profile is the root anchor for all AI operations in Marketora. It provides the essential background facts that ground every generated article, email, and social update in your company's actual operating reality.
Core Profile Configuration
- Business Name: The official trading and brand name used in signatures and customer communications.
- Primary Website URL: Used for canonical routing and linking recommendations throughout generated copy.
- Industry & Vertical: Sets the baseline vocabulary, competitive context, and market expectations.
- Company Size: Informs the AI whether your messaging should reflect agile founder perspective, mid-market maturity, or enterprise authority.
- Target Markets: Geographic focus areas and currency conventions (e.g., North America, Europe, APAC, India).
- Primary Objective: The overarching commercial mission (e.g., high-velocity lead generation, category education, premium positioning).
Impact on Content Studio
Whenever you request content in Marketora, the engine references these parameters automatically, ensuring that product benefits, market context, and references are consistent across all team members.
More in
Adding Products and Services
Catalog each offering with features, benefits, differentiators and pricing so the AI knows what it is marketing.
Defining Target Audience Personas
Buyer personas with job roles, pain points, motivations and objections for persona-targeted content.
Configuring Your Brand Voice
Tone, mission, positioning, preferred terms, forbidden words and content rules that keep output on-brand.
Ready to calibrate your AI marketing?
Start creating persona-targeted, brand-aligned emails, blog articles, and multi-channel campaigns with Marketora today.